Her research has been published in Journal of Marketing, and has been covered in Science Daily and . Yet, National Postsecondary Student Aid Survey data indicate that students with similar college aptitude make college choices that show excess sensitivity. Swelling Textbook Costs Have College Students Saying 'Pass' Textbook prices. current estimates of the price elasticity and the markup to make. Would they make the cross elasticity of demand larger or smaller than your. Her research interests focus on online word-of-mouth, social media, and advertising. An estimate of a products price elasticity can be used to calculate whether a price. You is an assistant professor of marketing at the School of Business. “We conducted this research to provide managers at leading industrial companies with recommendations and suggestions for better utilizing electronic word-of-mouth to drive business growth,” said You. Managers must decide which social media platforms will be most effective for delivering product information to consumers – and then should maintain and monitor those channels.Īnd while eWOM has a positive impact on product sales for both durable and non-durable goods, marketers of durable goods get a much bigger lift from positive online word-of-mouth.įurthermore, managers in industries in which competitive pressures are intense should be wary of relying on eWOM alone for generating sales and rely more on traditional means of advertising and promotion. Thus, not all social media platforms are created equal. Aloe gel significantly improves wrinkles and elasticity in photoaged human skin, with an increase in collagen production in the photoprotected skin and a. Perhaps not surprisingly, You found that consumers are more likely to trust a third party review site, such as CNET, Epinions and Consumer Reports, than an e-retailer like Amazon to determine how good the product is and to make purchase decisions. In particular, they compared the effectiveness of eWOM in different platform, product, and industry contexts.įor example, if you are looking to buy consumer electronics or a car, you’ll likely look at customer reviews on a variety of social media platforms. The researchers used 51 existing studies from marketing, management and information systems to generate hypotheses and generalize the effectiveness of eWOM on product sales. It is published in the prestigious Journal of Marketing. Collagen synthesis happens constantly in your body. Either way, collagen is found in almost all connective tissues found in animals, such as cartilage, skin, muscles and the list goes on. The article titled “A Meta-Analysis of Electronic Word-of-Mouth Elasticity” is based on You’s dissertation and is co-authored with Gautham Vadakkepatt and Amit Joshi. Type IV, however, lacks the amino acids to form the tight shape, so it turns into more of a sheet structure. And thanks to School of Business professor Ya You, they can now understand which businesses benefit most from electronic word-of-mouth (eWOM).Īn article, co-authored by You, examines how electronic word-of-mouth, such as blogs, forums, social networking sites and online product reviews, influences product sales. and Gee (2008), has been to make use of internal government panel data on. More than 90 percent of marketers claim social media marketing is important for their business. 4 The taxable income elasticity and inequality literatures usually focus on.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |